Session Description:
Question: What do Seth Godin, Heather Armstrong, and Stephanie Klein have in common?
Answer: They are all best-selling authors. But before that, they were all bloggers.
Whether you’ve published a book, plan to publish a book, or are simply interested in learning how to build a solid online platform, a good blog is one of the best tools you can have in your arsenal.
Think about it: If you develop a loyal, steady stream of blog readers, you not only have some built-in buyers for your future books – you’ve got built-in publicists.
This practical webinar will help you get started blogging, or improve the blog you have already.
You’ll learn how to:
- Start a blog: Choose your expertise, choose a good design, and choose a good blog name
- Utilize your other social media platforms (Twitter, Facebook) to drive traffic to your blog
- Network with other bloggers
- Create offline relationships that build blog readership and loyalty
- Utilize Twitter parties and other strategies to build an audience
About the speaker:
Tolly Moseley hosts the award-winning blog Austin Eavesdropper, which won a 2010 Texas Social Media Award from Austin American-Statesman. She is a book publicist for PR By the Book and freelance writer for several sites and magazines, including Discovery Channel’s two eco-blogs TreeHugger.com and PlanetGreen.com.
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