Making the Case for Transformative Gifts – Lessons from a Station Resource Group/DEI Project – Part 1

Leadership for Philanthropy Webinar

Recorded Session
Duration: 1 Hour

The bigger and more frequent our “asks” for philanthropic gifts, the more we want to be certain we have a strong, compelling case for support. How do we build such a case?

The Station Resource Group, in partnership with DEI and with funding from CPB, recently took a deep dive into case development that produced some unexpected twists and turns. SRG’s Tom Thomas and Terry Clifford will offer the inside scoop on their planning, research, and message testing – the ah-hah moments and the final conclusions.

Part 1 description: For stations of all formats. Learn about the SRG/DEI project, the kind of process they used, how and why they turned to an outside facilitator to help them understand public radio’s place in the community, and why you need local voices to inform your case.

(This session will be recorded)


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