Making the Case for Transformative Gifts – Lessons from a Station Resource Group/DEI Project – Part 2

Leadership for Philanthropy Webinar

Recorded Session
Duration: 1 Hour

The bigger and more frequent our “asks” for philanthropic gifts, the more we want to be certain we have a strong, compelling case for support. How do we build such a case?

The Station Resource Group, in partnership with DEI and with funding from CPB, recently took a deep dive into case development that produced some unexpected twists and turns. SRG’s Tom Thomas and Terry Clifford will offer the inside scoop on their planning, research, and message testing – the ah-hah moments and the final conclusions.

Part 2 description: For news stations. Curious about what makes and effective case for journalism? The focus of the SRG/DEI project was investments in local news. Tom and Terry will share the specifics they learned about how donors see the role of public radio in meeting the information needs of local communities.

(This session will be recorded)


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